The Need For Digital Marketing

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Digital Marketing is basically the online marketing or promotion of goods and services with the help of electronic media. Today, digital market uses a wide range of electronic mediums such as search engines, networking sites, social platforms, websites, emails, messages etc.

With the help of various technology platforms and growing number of internet users, digital marketing has taken the place of traditional marketing and has been successful in targeting the right and bigger audience. Digital marketing has come a long way from its inception in 1990 when the first search engine “Archie” was launched to a time where more than 93% of online experiences start with a search engine. With gradual advancements in technology and easy access of it, digital marketing has been able to create a market of itself.

As per a recent study by Dentsu Aegis Network-exchange4media Digital Report 2019, the Indian Advertising Market is expected to grow at a rate of 10.62% till 2021 and would reach a market size of Rs. 85,250 crore.

Digital marketing not just helps you to reach a bigger and targeted audience present in different parts of the world, but it also facilitates you to select the market, geography, gender, age group and many other parameters which in turn help you to understand your customer better.

With digital marketing, you can monitor, measure and compare the outcomes and derive logical and effective solutions (for e.g., which technique is getting you better results, what are customers’ preferences, what is market trend).

In today’s cyber world, Digital marketing is the best way of promoting your goods and services as it helps in several ways:

  • Target an audience of your choice (local or international) and you can tailor a campaign to specific audience demographics, such as age, gender, interests or location
  • Choose the way you want to present your content: you can reach out your audience in a number of ways such as through blog posts, ads on networking sites, videos, emails, messages and the list goes on and on
  • Easy communication through live chat and quick feedbacks: Interactions with customers and their feedback can help the business to have a better understanding of the market.
  • Cost saving and efficient way: Digital marketing is cheaper as compared to offline marketing and you can reach out to more people in lesser time
  • Measure and Compare: The data and stats are recorded which can further be used to study the market and provide useful insights about your ad campaign.
  • You can develop your brand by providing excellent website and content targeting the needs of the customers and through various personalized marketing measures (email or messages)
  • Make things go Viral: Online marketing is a feasible and quick way to spread the word among huge masses

Digital Marketing is not just a way to market your product rather it is a form of communication where you can reach out to large audiences at once and educate them about your goods and services. It is a way to communicate with your customers, listen to their views and opinions through their constructive feedback. It is way to know their preferences and understand different market trends.

In a digital world like ours, where internet users are increasing day by day, new technologies are being introduced in an order to help the businesses grow, Digital Marketing plays a crucial role in capturing a large market share and reach out to more people and global markets.