SEO, or Search Engine Optimisation, is the mechanism which dictates the ranking of your website on search engine result pages. The importance of SEO is unquestionable, as statistics even show that traffic from search engines has a conversion rate 9% higher than traffic from social media! However, while navigating and employing SEO tricks and tips in increasing your brand’s loyalty, there are some prevalent SEO myths you need to avoid.
SEO Is Cheap and Easy
SEO is neither cheap nor easy- rather, it takes a lot of continuous efforts, recalibration and analytics to actually push your page up the ranks. SEO is also not inexpensive, as you are constantly competing with numerous other brands who might be willing to bet obscene amounts of money on the keywords you want.
It’s All About Ranking
SEO is not about ranking- it’s about relevancy. Though a higher ranking might lead to more click-through rates, it does not necessarily guarantee a higher conversion rate. This might be because you are investing in the wrong keywords or attracting the wrong audience. Another reason why you are not getting actual converts could be that your website is not appealing or that your titles did not hold the attention of the users.
Keyword Research Is A One-Time Job
Keywords can make or break your SEO strategy, and it is extremely imperative to constantly research about keywords and whether you are using the right ones. Make sure you use relevant keywords which capture the essence of what you want to say, and don’t over-optimise them as this often results in a penalty from Google. Rather than curating a list of keywords and sticking to it, make sure you constantly update the list and use only popular and relevant keywords.
Your Homepage Needs To Be Content-Heavy
It’s a simple myth that your homepage needs to be overflowing with content, keywords and absolutely everything informative about your business in order to attract customers. Often times the design and readability of the homepage is neglected while perfecting the content. However, you need to ensure that your homepage is neat, emphatic and correctly captures all the key aspects and essence of your business and what you want to say.
More Pages Will Automatically Lead To Higher Ranking
If you have a vast website with numerous, content heavy pages, this might not necessarily directly impact your search engine rankings. Even though having more pages will give you the opportunity to employ more SEO tricks and use keywords, it might not directly have any effect unless you spend a lot of time in optimising each page and designing it correctly to add to your Search Engine Ranking.
Seo Myths Busted – Thus, there are several SEO myths that are commonly believed by marketers and web firms. In order to truly harness the power of SEO to increase your web presence and improve your search engine rankings, it is imperative that you educate yourself on the do’s and don’ts SEO and play according to the rules.
Read About SEO Trends – https://www.digihashtag.com/five-trends-in-seo/